Improving Management by Design: Novel Tools for Expanding and Deepening the Business Model Design Space
I propose to strengthen the cognitive processes involved in design thinking, especially for cross-functional teams, both through artificial intelligence techniques and focused cognitive coaching. I take as an example of design thinking the canvas metaphor used by Osterwalder and Pigneur (2014, 2010), selecting its CS (customer segment) component for further scrutiny. Specifically, I introduce an...